PRO+IntermediateBlock 4 · AI for Business
Measure What Matters: AI's Real Bottom Line
Build the business case for AI investment, measure its impact rigorously, and communicate value to stakeholders. Covers ROI frameworks, cost-benefit analysis, portfolio management, measuring intangibles, and building the reporting infrastructure to sustain AI programme funding.
8 lessons180 min
What You'll Learn
- Finding ROI Where It's Hidden
- Building Your Business Case: The Numbers That Win
- Which Metrics Actually Move the Needle
- Prioritizing Multiple Bets: What Wins First
- Capturing Value Beyond the Bottom Line
- The Conversation That Proves Results
- Sustaining AI Value Over Time